DATA DRIVEN
POLITICAL STRATEGY
Turning data into action
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WHO
WE ARE
Data should be the backbone of every political campaign. By leveraging advanced data analytics GrayHouse helps campaigns optimize their messaging, target key demographics, and drive voter engagement.
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Our services range from data acquisition and management to predictive modeling and voter targeting. We work closely with our clients to develop customized solutions that meet their specific needs and budget, and provide ongoing support and guidance throughout the campaign cycle.
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At GrayHouse we are passionate about the role of data in shaping the political landscape. Whether you're running for local office or a national campaign, our team has the expertise and experience to help you succeed.
Landon Wall
Political Data Strategist
Landon Wall is a political strategist that has built the data & analytics operations of dozens of political campaigns across the United States, from local legislative races to high-profile national contests.
Landon guides campaigns and advocacy groups in adopting a data-first approach, from the strategic development of data infrastructure to the application of cutting-edge predictive modeling. Leveraging data science practices, he not only quantifies the effects of messaging and advertising but also fuses statistical and spatial analysis to devise pinpoint-accurate political strategies. This comprehensive approach ensures candidates and organizations are equipped with a profound understanding of their choices, ensuring they are well-informed and confident in every strategic decision they make.